Shelley Li
Director of Brand Experience, Momentum Senior Living
Shelley Li brings an operator's discipline to the question of how a community should feel.
Her path began in Beijing with the Global Fund to Fight AIDS, Tuberculosis and Malaria. In 2013 she moved to Los Angeles to earn a Master's in Aging Services Management at USC's Leonard Davis School of Gerontology.
Then came the operating years. She rose to Administrator of a health center in Fullerton, then served as Regional Director of Operations at West Bay Senior Living, reporting to the CEO and helping oversee its independent living, assisted living, and memory care communities across California. She is a Licensed Nursing Home Administrator and a Certified Residential Care Facility for the Elderly (RCFE) Administrator.
She joined Momentum in 2024 as Resident Relations Manager, working closest to residents and families and serving as the bridge between them and the community team. Since March 2026, as Director of Brand Experience, she has led the design of Momentum's brand standards and customer experience.
Shelley Li on LinkedIn
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