Our Services
We utilize a sophisticated operational framework to transform senior living assets into high-performance investment vehicles.
Market Research & Feasibility
Evidence first. We test demand, supply, and economics before a line is drawn, turning research into a development thesis investors can underwrite.
- Site selection and trade-area analysis
- Demographic and psychographic profiling
- Competitive supply and pricing studies
- Pro forma modeling and capital guidance
Concept & Brand Development
A distinct voice. A sense of place. From naming and positioning to identity and tone, we give every community a story that resonates long before move-in.
- Brand strategy, naming, and positioning
- Visual identity and design systems
- Voice, messaging, and editorial guidelines
- Launch campaigns and pre-leasing collateral
Design & Technical Services
Operational insight, built into every detail. We partner with architects, designers, and engineers from concept through construction, so buildings perform as beautifully as they look.
- Master planning and program development
- Architectural and interior design collaboration
- FF&E specification and procurement oversight
- Construction administration and quality reviews
Pre-Opening & Training
Day one should feel like the hundredth. We assemble the leadership team, build the systems, and rehearse the resident experience until it is second nature.
- Recruitment of executive and clinical leadership
- Operating policies, procedures, and SOPs
- Department-by-department staff training
- Pre-leasing strategy and move-in coordination
Management & Stewardship
Hospitality-led operations. Our practice combines hospitality warmth, clinical discipline, and institutional rigor, operating each community as a long-term steward.
- Day-to-day operations and resident experience
- Clinical oversight and regulatory compliance
- Financial reporting and asset performance
- Long-term capital planning and reinvestment
Repositioning & Turnaround
Reset, revitalize, restore. When a community is underperforming, we deliver a clear-eyed turnaround, operations, brand, environment, and team.
- Operational and financial diagnostics
- Repositioning strategy and brand refresh
- Capital improvement and renovation planning
- Leadership reset and team rebuild
Leadership: A World of Experience
Josh Johnson, Chief Executive Officer
Josh Johnson built his reputation doing what most operators said couldn't be done: setting records for occupancy, net margin, and price per unit during the 2008 recession, when the rest of the industry was in crisis mode.
He went on to lead the international expansion of senior living into China, successfully opening a 3,000-apartment CCRC and developing plans for six additional communities, then leading the first large Chinese insurance company to invest in U.S. senior housing. In 2016 he founded Atlantis Senior Living, which has brokered over 60 properties valued at more than $900 million.
Josh holds a Master's degree from USC's Leonard Davis School of Gerontology, one of the top programs in the world for senior living and aging research.
Jim Biggs, Chief Development Officer
Jim Biggs is a co-founder of Momentum and brings more than 35 years of senior living experience to his role as Chief Development Officer, with a track record spanning over 45 communities across the United States and China.
Jim built his foundation over 23 years with Life Care Services, the third-largest manager of rental senior living and continuing care retirement communities in the U.S. Rising to Vice President of the company's largest territory, he provided direct oversight for more than 20 older adult housing developments and operational communities across the western U.S. He later served six years as Managing Director of a full-service senior housing management company in China, where he developed three distinct senior housing product lines and helped bring American best practices to one of the world's fastest-growing elder care markets.
Jim is also a part-time lecturer at the University of Southern California's Leonard Davis School of Gerontology, reflecting both his depth of knowledge and his commitment to shaping the next generation of senior living leaders.
Gilbert Carrasco, Chief Operating Officer
Gilbert Carrasco brings more than 20 years of experience in senior living, healthcare, and memory care to his role as Chief Operating Officer, with a career defined by operational leadership and a forward-looking approach to the field.
Gilbert has served as executive director at respected communities across California and Texas, including Aldersly, Carillon, and Salem Lutheran Home. His background extends beyond senior living as well. He served as Director of Texas Tech University's Division of Diversity, Equity and Inclusion, an experience that sharpened his collaborative instincts and his conviction that the best outcomes come from making sure every contributor feels genuinely valued. He joined the team in December 2023 as Executive Director at The Variel in Woodland Hills, California, before stepping into his current role.
Gilbert holds a bachelor's degree in business administration and two master's degrees, one in management and one in environmental design. He is a committed advocate for the thoughtful use of advanced technology, including AI-driven systems that strengthen safety, security, and quality of life for residents and staff alike.
Leo McKinley, Chief Financial Officer
Leo McKinley brings more than 15 years of CFO experience in the senior care industry, complemented by deep expertise in homebuilding, commercial construction, and technology development, making him one of the more versatile financial leaders in the field.
Leo spent 13 years as CFO and Principal at Westmont Living and Westmont Construction, where he helped grow the company from three communities to 19 through ground-up development and strategic acquisitions. His hands-on approach to building finance teams, developing operational systems, and leveraging technology to drive efficiency was central to that growth. Prior to Westmont, he served as CFO at Optivest Properties, overseeing financial management for a 22-property portfolio alongside high-net-worth financial planning. Before joining the team full-time, he spent four years as an independent consultant advising growth organizations on financial strategy and operational positioning.
Leo holds a bachelor's degree in accounting from California State University, Fresno, and is both a Certified Public Accountant and a licensed California real estate broker.
Andrea Marin, Chief Human Resources Officer
Andrea Marin has more than 15 years of human resources experience in senior living, having worked at the community, regional, and corporate levels throughout her career.
Before joining Momentum, Andrea served four years as Vice President of Human Resources at Westmont Living, where she supported 15 assisted living communities across multiple states and a workforce of more than 1,500 employees. Over the course of her career she has guided the startup and ongoing management of human resource operations, systems, and programs, partnering with senior leadership on policy development, recruiting, benefits administration, and employee orientation and training.
Andrea holds an active California Residential Care Facilities for the Elderly certificate and a Professional in Human Resources certificate.
Parrish Phillips, Vice President of Operations
Parrish Phillips brings nearly 30 years of hospitality and senior living leadership experience, including more than two decades in distinguished hotels, resorts, and private member clubs and seven years in senior living.
Prior to joining Momentum Senior Living's corporate leadership team, Parrish served as the Senior Executive Director and Opening Administrator of The 501 at Mattison Estate, a Momentum Senior Living community, where he played an integral role in establishing the community's culture, service standards, and distinctive resident experience from opening.
A U.S. Navy veteran, Parrish earned a BS in Sports Management from Mars Hill University in North Carolina.
Shelley Li, Director of Brand Experience
Shelley Li brings an operator's discipline to the question of how a community should feel.
Her path began in Beijing with the Global Fund to Fight AIDS, Tuberculosis and Malaria. In 2013 she moved to Los Angeles to earn a Master's in Aging Services Management at USC's Leonard Davis School of Gerontology.
Then came the operating years. She rose to Administrator of a health center in Fullerton, then served as Regional Director of Operations at West Bay Senior Living, reporting to the CEO and helping oversee its independent living, assisted living, and memory care communities across California. She is a Licensed Nursing Home Administrator and a Certified Residential Care Facility for the Elderly (RCFE) Administrator.
She joined Momentum in 2024 as Resident Relations Manager, working closest to residents and families and serving as the bridge between them and the community team. Since March 2026, as Director of Brand Experience, she has led the design of Momentum's brand standards and customer experience.
Manish Ravikanth, Financial Analyst
Manish Ravikanth serves as Momentum's Financial Analyst, where he brings a data-driven approach to financial strategy, forecasting, and operational insight. With a strong foundation in analytics and business intelligence, Manish plays a key role in translating complex data into actionable recommendations that support informed decision-making across the organization.
Prior to joining Momentum, Manish gained valuable experience as a Sales Operations Analyst at Telesign, a telecommunications technology company, where he supported sales operations across the North American region and worked closely with executive leadership. In that role, he developed a keen understanding of revenue performance, pipeline management, and data reporting at scale.
Manish holds a master's degree in Business Analytics from the University of California, Irvine, and a bachelor's degree in Electronics Engineering. His expertise includes financial modeling, budgeting, and advanced data analysis, and he is passionate about leveraging analytics to enhance organizational performance and long-term value creation.